Stop trying to survive.  It’s your time to thrive!

I help high-potential corporate careers women navigate the leap from employee to entrepreneur with ease.

Say goodbye to self-doubt, burnout, and feeling stuck. I believe every woman deserves to have a career she loves.

Through my THRIVE Coaching Model, I offer a holistic approach that guides you every step of the way. I help you build a business that’s not only financially successful but also aligned with your values, purpose, and goals—empowering you to move beyond just surviving, and to truly thriving.

It’s time to reframe your journey and embrace the success you desire. It’s your time to thrive!
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How Resilient Are You?

Resilience is the key to thriving.

It’s the first step toward unlocking your thrive mode. Take my quick assessment to discover where you fall on the scale from surviving to thriving.
We’re excited to help you unlock your next level of thriving!

What I Do

I teach you the tools for successful entrepreneurship through holistic coaching that blends

Business Strategies

 Mindset Mastery

Emotional Resilience

Unlock your entrepreneurial potential with
The THRIVE Model

High Touch Coaching Program

Enjoy personalized coaching sessions where we dive deep into your unique challenges and opportunities.

Self Paced Courses

Dive deep into critical topics like business planning, financial management, mindset shifts, emotional resilience, and spiritual renewal whenever it fits into your schedule.

Certification Program

Dual Certification Program is designed for individuals who are passionate about helping others heal, grow, and lead their best lives. 

The THRIVE Model is trusted around the globe

I have a long history of helping entrepreneurs across the country, dating back to 2008. Over the years, I’ve supported countless individuals in successfully starting and growing their businesses, including expanding into multiple locations. Additionally, I’ve helped 7-figure businesses scale to 8 and 9 figures, driving substantial growth and success.

Clients

Years

Workshops

Start Your Journey to Entrepreneurship Today!

Alfia has had the privilege of working with over 20,000 entrepreneurs across various industries. With a longstanding career in insurance and financial services, her clients benefit from 20 years of knowledge and expertise. Alfia’s coaching approach is holistic, helping you achieve professional success while also fostering balance and fulfillment in your personal life.

"Together, we focus on empowering you to thrive not just in your business, but in every aspect of your life."

With nearly 20 years of experience coaching C-suite executives, senior leaders, and entrepreneurs, I bring a wealth of expertise in leadership, business strategy, and personal development. I understand the unique challenges high-potential corporate women face, having walked that path myself and successfully navigated my own entrepreneurial transition. I’m here to help you overcome obstacles, build a business that aligns with your purpose and values, and empower you to thrive with clarity and confidence.

I believe every high-potential woman has the power to transform obstacles into opportunities, break through barriers, and create lasting success. By helping you develop the mindset, strategies, and resilience needed, I guide you in turning your dreams into reality—empowering you to go from being a high-potential woman to a high-achieving one.


Ready to Take the Next Step?

It’s time to stop wondering what could be and start building what’s possible.

With my support, you’ll create a life and business you love. Join me today and see how my THRIVE Coaching Model will transform your journey to entrepreneurship.

Don’t wait for tomorrow—your future starts now.


Alfia Caldwell

Certified Trauma-Informed Executive Coach |
Financial Transition Strategist | Business Consultant

Why choose us

At Reframe It Coaching and Consulting, we are more than just a coaching program—we are strategic transition partner invested in your success. We understand the unique challenges that high-potential corporate career women face, and we are dedicated to providing the support you need to thrive. Unlike traditional coaching programs, we offer a trauma-informed approach that takes into account both your personal and professional needs.

Our holistic multidimensional coaching is built on trust, empathy, and a deep commitment to helping you unlock your full potential for maximum achievement. We don't just help you overcome obstacles; we guide you in reframing your mindset, developing sustainable strategies, and making empowered decisions for long-term success. With our support, you'll have the tools to build resilience, navigate transitions, and lead with authenticity.

When you work with us, you’re not just signing up for coaching—you’re gaining a strategic partner who’s committed to helping you build a life and business you truly love. Together, we’ll make your vision a reality.

Holistic and Multidimensional Approach

Our program goes beyond business strategy—it also addresses key areas vital to high-potential corporate career women including mindset, personal growth, spiritual, business, and leadership development.

Tailored for High-Potential Corporate Career Women

Our program is exclusively designed for high-potential corporate career women facing complex transitions to entrepreneurship, understanding the unique challenges and opportunities you encounter.

Community and Accountability

Our program is not just a coaching program; it’s a movement of high-potential corporate career women committed to empowering each other and growing together.

See what our clients have to say!

#is a game changer | #is awesome | #has great solutions | #saved my life | #is the best

Working with Alfia was a game-changer. I transitioned from a corporate job with no idea how to build a business to launching a successful company. The combination of business strategies, mindset coaching, and emotional resilience was exactly what I needed. Today, I’m doing really well as an entrepreneur and feel more confident than ever in my journey!
Tina R, Life Coach
I can’t thank Coach Alfia enough for helping me navigate my transition from corporate to entrepreneur. The THRIVE Model gave me clarity, direction, and the emotional strength I needed to overcome my fears. I’ve successfully scaled my business and can finally see the impact I’m making in my community. I highly recommend this coaching program to any woman looking to make the leap!
Michelle H. Entrpreneur, Project Management
Before working with Alfia, I was stuck, overwhelmed, and uncertain about leaving my corporate job. But through the SheThrive Mastery™ Coaching Program, I gained the confidence, tools, and mindset to not only launch my business but scale it with purpose. The personal growth I’ve experienced is priceless, and I’m excited for what’s to come!
Angela D. Author

We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. 

While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
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