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At Reframe It coaching and consulting, we help high-potential corporate career women confidently transition into entrepreneurship as high-achieving CEOs — without overwhelm, burnout, or starting from scratch.

Through our SheThrive Mastery™ Coaching Program, we guide you every step of the way using our proven T.H.R.I.V.E Framework. A holistic approach that helps you build a business that’s not only financially successful but also aligns with your values, purpose and honors your success—empowering you to move beyond just surviving and truly thrive.

This isn’t just about launching a business — it’s about becoming who you were truly meant to be.

You weren’t made to survive. You were made to thrive!
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Write your awesome label here.

Every thriving CEO needs a safe space to grow

Join The Thrivepreneuer Tribe

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We’re excited to help you unlock your next level of thriving!
The Thrivepreneur Tribe — a free community for ambitious women of who are transitioning from corporate success to entrepreneurship.

Inside the Tribe, you’ll find support, sisterhood, and real conversations about what it takes to build a business that honors both your calling and your capacity.

Your Roadmap from Corporate to CEO

T.H.R.I.V.E.™ Model
This isn’t hustle culture in heels. This is a framework built to support the whole woman — It’s a holistic approach to entrepreneurship — one that honors your mind, nurtures your emotions, aligns with your purpose, and equips you with proven business strategies.
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Formulated and refined through work with over 20,000 entrepreneurs, the T.H.R.I.V.E.™ Model brings together:

T – Transformation of Mindset

H – Healing from Hustle & Hyper-productivity

R – Resilience in Identity & Emotions

I – Intentional Business Design

V – Vision-Aligned Strategy

E – Embodied CEO Energy

This is the heart of our coaching approach — a strategic and spirit-led path that helps you launch, lead, and live fully aligned.

Business Strategies

 Mindset Mastery

Emotional Resilience

SheThrive Mastery™

A proven coaching experience for high-potential women ready to leave the corporate grind and lead as purpose-driven CEOs—with clarity, confidence, and a business that aligns with your values.

8 Week High Touch Coaching Program

Enjoy an Exclusive, Personalized Coaching Experience Tailored for high-potential women transitioning from corporate to CEO, the SheThrive Mastery™ program addresses the core areas you need to succeed in entrepreneurship. This is more than business coaching—this is your blueprint for building a life and business that thrive.

See what our clients have to say!

#is a game changer | #is awesome | #has great solutions | #saved my life | #is the best

Working with Alfia was a game-changer. I transitioned from a corporate job with no idea how to build a business to launching a successful company. The combination of business strategies, mindset coaching, and emotional resilience was exactly what I needed. Today, I’m doing really well as an entrepreneur and feel more confident than ever in my journey!
Tina R, Life Coach
I can’t thank Coach Alfia enough for helping me navigate my transition from corporate to entrepreneur. The THRIVE Model gave me clarity, direction, and the emotional strength I needed to overcome my fears. I’ve successfully scaled my business and can finally see the impact I’m making in my community. I highly recommend this coaching program to any woman looking to make the leap!
Michelle H. Entrpreneur, Project Management
Before working with Alfia, I was stuck, overwhelmed, and uncertain about leaving my corporate job. But through the SheThrive Mastery™ Coaching Program, I gained the confidence, tools, and mindset to not only launch my business but scale it with purpose. The personal growth I’ve experienced is priceless, and I’m excited for what’s to come!
Angela D. Author
I had the privilege of working with Alfia both before opening my business and again after being in business for a year, and I can’t recommend her enough! When I was in the early stages of launching my business, she was instrumental in helping me develop solid business systems, strategies to transition my existing clientele, and providing invaluable guidance on hiring staff and managing business finances. Her expertise gave me the foundation I needed to start with confidence. After a year in business, I returned to work with Alfia on refining my financial strategies. Together, we developed a clear plan for debt elimination, created automation strategies, and built a delegation system to free up my time. Most importantly, we crafted a strategy for expansion, which has allowed my business to scale more effectively. Working with Alfia has been a key factor in my growth, and I’m so grateful for her guidance at every stage of my entrepreneurial journey!
Ashley M. Salon Owner

The T.H.R.I.V.E.™ Model is a proven framework, formulated, developed, and refined through real-world experience 

Drawn from working with over 20,000 entrepreneurs across industries and stages of business. We have a long history of helping entrepreneurs across the country, dating back to 2008. Over the years, we've supported countless individuals in successfully starting and growing their businesses, including expanding into multiple locations. Additionally, we’ve helped 7-figure businesses scale to 8 and 9 figures, driving substantial growth and success.

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Meet Your Coach

Alfia Caldwell is a Certified Trauma-Informed Executive Coach, Financial Transition Strategist, Business Consultant, Speaker, Author, and Entrepreneur. She is the CEO of Reframe It Coaching and Consulting, founder SheThrive Mastery™ Coaching Program, and creator of the T.H.RI.V.E Model.

Known as The Thrivepreneur Coach, she empowers women to build long-term success and thrive in entrepreneurship by combining business strategies, mindset mastery, and emotional resilience coaching. With over 17 years of experience as an executive coach, she has guided Fortune 50 organizations, C-Suite executives, senior leaders, and entrepreneurs through some of the most complex transitions.

Having helped over 20,000 entrepreneurs across various industries scale businesses beyond 7 figures and open multiple locations, Alfia brings an extensive background in insurance and financial services, leadership development, and ministry. This unique blend of expertise, including trauma-informed coaching, enables her to offer comprehensive support in both business and financial transition, helping clients navigate challenges with emotional resilience and a mindful approach.

She is also the author of When Disco Balls Become Gaslights: Mastering the dance of Narcissistic Shenanigans and the host of the Thrivepreneur Podcast, where she shares valuable insights on business, financial literacy, and personal growth.


Ready to Take the Next Step?

It’s time to stop wondering what could be and start building what’s possible.

With my support, you’ll create a life and business you love. Join me today and see how my SheThrive Mastery™ will transform your journey to entrepreneurship.

Don’t wait for tomorrow—your future starts now.


Alfia Caldwell

Certified Trauma-Informed Executive Coach |
Financial Transition Strategist | Business Consultant

Why choose us

At Reframe It Coaching and Consulting, we are more than just a coaching program—we are strategic transition partner invested in your success. We understand the unique challenges that high-potential corporate career women face, and we are dedicated to providing the support you need to thrive. Unlike traditional coaching programs, we offer a trauma-informed approach that takes into account both your personal and professional needs.

Our holistic multidimensional coaching is built on trust, empathy, and a deep commitment to helping you unlock your full potential for maximum achievement. We don't just help you overcome obstacles; we guide you in reframing your mindset, developing sustainable strategies, and making empowered decisions for long-term success. With our support, you'll have the tools to build resilience, navigate transitions, and lead with authenticity.

When you work with us, you’re not just signing up for coaching—you’re gaining a strategic partner who’s committed to helping you build a life and business you truly love. Together, we’ll make your vision a reality.

Holistic and Multidimensional Approach

Our program goes beyond business strategy—it also addresses key areas vital to high-potential corporate career women including mindset, personal growth, spiritual, business, and leadership development.

Tailored for High-Potential Corporate Career Women

Our program is exclusively designed for high-potential corporate career women facing complex transitions to entrepreneurship, understanding the unique challenges and opportunities you encounter.

Community and Accountability

Our program is not just a coaching program; it’s a movement of high-potential corporate career women committed to empowering each other and growing together.

We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. 

While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
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