Stop
Managing Change
Start
Leading It
Empower yourself to navigate change —without burnout or second-guessing
Reframe How You Lead Through Change
Change is inevitable. But how you respond to it is a choice.
Whether you're scaling your business,
transitioning into a new leadership role,
or navigating personal shifts,
you have the power to lead change with intention.
Our program is designed for women like you
who are ready to stop just managing change
and start thriving through it.
Are You Struggling to Navigate Change?
Maybe you’ve experienced:
Lack of confidence in making bold decisions
The pressure of balancing multiple roles and responsibilities
Fear of burnout or making the wrong choice
Empowering You with Clarity, Confidence, and a Compass
Our program is not just about leadership tools or strategies—it’s about transforming your mindset and approach to change itself.
With a focus on actionable clarity, unshakable confidence, and a personal compass to guide you through turbulent times, we help you lead with ease, no matter what challenges lie ahead.
What You’ll Get:
Clarity
Define your path, get focused on what matters most, and reduce overwhelm.
Confidence
Build a mindset of unwavering belief, making bold decisions without second-guessing.
Compass
Access tools to keep you aligned with your values, goals, and vision, even when change feels unpredictable.
Testimonials/Success Stories
Hear From Women Who Have Transformed Their Leadership Through Change.
Don’t just take our word for it.
Hear from the women who have experienced the power of reframing change and leading with purpose.
"I was at a crossroads in my business, unsure of how to scale. I kept getting burned out, so I'd just stop. This program gave me the tools I needed to make confident decisions, align my personal and business goals, and lead my team with clarity and vision. I feel unstoppable now.”
"I never knew I could feel so confident in the face of uncertainty. The framework helped me trust myself and make decisions aligned with my values. I feel like I’m finally leading from a place of strength instead of fear.”
How We Help You Navigate Change.
Step 1: Gain Clarity
Identify where you’re stuck, define your vision, and prioritize your actions to move forward.
Step 2: Build Confidence
Overcome self-doubt and develop the mindset of a bold, effective leader who makes decisions with purpose.
Step 3: Create Your Compass
Using our proven framework, together we'll create a compass that aligns with your values, purpose, and long-term goals to help you make confident choices in every situation.
Step 4: Thrive Through Change
With clarity, confidence, and your compass, you will lead with ease—no matter what challenges you face.
Ready to Lead with the Clarity, Confidence, and Compass you need?
The tools and support you need to thrive through change are just a click away.
Schedule a call to begin your transformation today.
Why We Stand Out
Extensive Coaching Background
With nearly two decade of dedicated coaching and over 10,000 hours of experience, we’ve become experts in our field and developed profound insights and effective strategies to support you.
Broad Reach
We've coached more than 20,000 leaders nationwide, delivering tailored support across diverse geographical and organizational landscapes to help our clients obtain the results they desired.
Diverse Industry Experience
Our work spans over 10 industries, ensuring that we offer a broad perspective and relevant strategies to address various sector-specific challenges that may arise during the coaching process.
Deep Understanding of Your Journey
By combining personal mastery, expertise in trauma recovery, leadership and career development, financial literacy, and spiritual renewal we offer a well-rounded holistic development framework for your change journey.
Proven Framework
With over 500 group coaching sessions and workshops conducted, we have honed our coaching techniques to ensure they are effective and get results. Our methodologies are evidence-based, solution driven, and continuously refined based on evolving industry best practices.
Alfia Caldwell
Change Management Thought Leader | Speaker | Entrepreneur
Alfia is the founder of Reframe It Coaching and Consulting. As a Certified Executive Coach and Business Consultant with over 16 years of experience, she specialize in leadership development, business strategy, and financial growth. With a background in owning two successful businesses, 20+ years in the insurance and financial services sectors, and coaching over 20,000 entrepreneurs and executives, she help leaders scale their businesses, drive organizational change, and lead with emotional intelligence and purpose. Her approach blends strategic business insights, financial services expertise, and a holistic coaching methodology to empower individuals and organizations to achieve their highest potential.
Alfia brings a unique blend of executive coaching, business consulting, financial services expertise, and entrepreneurial experience to help leaders and organizations achieve lasting success. Her approach integrates leadership development, emotional intelligence, trauma-informed techniques, and strategic business insights to create tailored solutions that drive growth, enhance performance, and foster work-life balance. Whether you’re navigating a leadership challenge, growing your business, or seeking to achieve personal and professional transformation, She's here to guide you on your journey toward success.
Frequently Asked Questions
How do I know if this is right for me?
This program is designed for women leaders and entrepreneurs who are navigating significant change and want to lead with confidence and clarity, and need gudiance. If you feel stuck, overwhelmed, or uncertain, this program is for you.
Is this program a one-time course or ongoing?
You can choose between a self-paced course for flexibility or a live group coaching option for more personalized guidance.
What if I feel overwhelmed?
It’s normal to feel overwhelmed, especially when starting something new. But you don’t have to do this alone. This program provides consistent support and guidance to help you break things down into manageable steps, so you never feel alone in the process.
We’ve had the privilege of partnering with the following organizations to significantly impact their performance, culture and bottom-line results. While some of these corporations have directly hired us to work in an executive coaching or training capacity, others represent corporations in which one or more senior executives or partner-level leaders have hired us independently.
